Little burst of brilliance here from The Alchemist, thanks to this extract from his recent project alongside streetwear company, BornxRaised. There is also a short film that accompanies the EP(?), made by Jason Goldwatch, who is also the brains behind many dope rap videos that have featured on this blog over the years. The full project, Carry The Fire, is out now on all the usual streaming platforms and there are also picture discs available.
The Alchemist has a new EP dropping in the next couple of days, featuring a few rap luminaries, including the recently rejuvenated, Earl Sweatshirt. Yesterday saw the release of their collaboration, accompanied by a slightly strange video from Jason Goldwatch, involving a sex scene between two Power Ranger types. The full EP, Bread, is available to pre-order now.
Another day, another visual gem from the most recent Atmosphere album. Graffiti sees the Minneapolis duo teaming up once again with director, Jason Goldwatch, who once again provides another sublime backdrop for Ant’s triumphant production. The album, Mi Vida Local, is out now on Rhymesayers.
Last week Rhymesayers announced that we would see the arrival of a new album from Atmosphere before the year is done. They also gifted us a new video from the project. Virgo is an important aspect of Atmosphere’s career, as both Ant and Slug fall under that sign, with numerous Virgo references peppering their back catalogue – “The player met a virgin made a Virgo named him Sean” etc. The album, Mi Vida Local, is scheduled for release on 5 October. The video was made by Jason Goldwatch.
Evidence always seems intent on bettering himself at every possible opportunity, be it on the mic or behind the boards, or in this case with his videos. Weather or Not has already given us some stunning visuals, including a bouncy ball frenzy and seeing LA re-imagined as a ghost town.
Now he continues raising the bar with his latest video for The Factory. Jason Goldwatch is again the brains behind the project, having directed, shot and edited everything, culminating in a next-level found footage style visual, which wouldn’t have been out of place on 80’s MTV. You really need to watch it to get the full glory cos my description will never quite do it justice. The track was produced by Twiz the Beat Pro. Weather or Not is out now on Rhymesayers.