The announcement of a new Mach-Hommy project is always the cause of much chatter in the rap world. On the one hand there is the excitement of hearing fresh material from arguably one of the nicest lyricists of the era, and on the other hand there are always debates over his approach to his releases – namely the prices he charges. I can see it from both sides, to be honest.
Some will argue that the high prices prevent a lot of fans from ever owning a copy, but at the same time every one of his releases sells out and I know for a fact its not just rich kids buying them. Some rap fans genuinely believe that the art is worth that much and are happy to part with their hard earned cash.
Also Zilla Rocca recently pointed out on Twitter, that pretty much everything we are willing to splash our cash on has gone up in price over the last decade, except for music. Which is a travesty for the artists themselves, when you consider how much work goes into their projects and how much cost is involved.
Anyway back to the matter at hand. Hommy recently teamed up with UK cult favourites, Bad Taste Records, to release Bulletproof Luh. In the continuing run of rare and precious gems, this is a vinyl only release, but I have been lucky enough to hear the project in full and to put it bluntly, it is a fucking triumph for all involved. It was released on Valentine’s Day so there are some romantic themes running throughout, but this is Mach-Hommy style, so don’t be expecting ballads and schmaltz. Romance isn’t dead, but it’s probably caught a body or two. His underlying desire for loot and loyalty are as prevalent as ever. The one thing you can say about Hommy, if nothing else, is that he has always been transparent about his reasons for rapping – he wants to make a lot of money. His delivery on Luh is as on point as ever; to me he has always been one of those rare breeds of MC that sounds as if he’s using the minimum amount of effort to achieve the maximum amount of impact on every track.
The overall production is handled by Hommy himself, with the groundwork laid down by Dallas-based beatmaker, August Fanon and a guy called Evolve-One, about how I don’t know much except that his beat on the opening track, Grease, sets the levels high for the rest of the LP.
If you want to grab a copy of the vinyl, you can do so over on the Bad Taste Bandcamp page. There are three versions available, with prices starting at £40.